Sonalika makes an unparalleled move to showcase tractor prices on official website; dedicates truth and transparency levels to farmers on Kisan Diwas

New Delhi (India), December 26: A move that remains unparalleled till date in the history of Indian tractor industry, Sonalika Tractors has extended festive season cheers for the farmer community by elevating truth and transparency benchmarks in the tractor industry. The company has launched a revamped official website where farmers can check out prices of their favourite tractors and have increased peace of mind.

India’s No1 tractor export brand, Sonalika Tractors is known for taking bold, unprecedented steps that revolutionise the tractor industry ecosystem and its operations. Further extending the long festive cheers in FY’23, the company has decided to open the prices of its entire tractor range online on its official website. The unparalleled move by Sonalika aims to bring in more transparency on the tractor prices – the biggest challenge faced by farmers. With the unique move, Sonalika Tractors has become the first player in the tractor industry to take such a quantum leap in addressing farmer’s critical requirements.

Price transparency in the tractor industry has been the huge dilemma that has haunted farmers for decades now. One of India’s leading tractor brands, Sonalika Tractors has always been a farmer centric brand and remained at the forefront to address little hassle of farmers. Customised tractors with powerful engines, innovative transmissions and precise hydraulics has empowered Sonalika to have a dynamic presence across 140 countries of the world. By launching a revamped official website with improved clarity on prices, farmers can take a huge sigh of relief and speed up the process to being home their favourite tractor with high sense of truth and trust.

Sharing his views on the momentous occasion, Mr Raman Mittal, Joint Managing Director, Sonalika Tractors, said, “Farmers today are progressive and remain well informed, thanks to rapidly growing digitalisation. Prices play a crucial role in simplifying decision matrix for a tractor purchase but for ages, transparency on prices has remained one among the few challenges in tractor industry. We are excited to open the prices of our tractor range on our official website, thereby extending festive cheers for the entire farming community in FY’23. The move is unparalleled in the Indian tractor industry and will bring in more transparency in the tractor purchase process. It will subsequently bring in trust & peace of mind for farmers and support them in selecting the right model as per their requirements.”

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