TTK Prestige disburses 1100+cars and motorbikes worth INR 18 crores to high-performing dealers as part of its Annual Tie-Up Programme

Rewarded ‘Prestige dealers’ whose yearly commitment matched their annual achievements with cars and bikes

Bengaluru (Karnataka) [India], December 13: TTK Prestige has been at the forefront of the kitchen appliances space in the country. The company has undertaken several initiatives towards innovation, customer-connect, and channel connect. As part of the series of initiatives, the company had announced a unique dealer incentive programme, wherein the dealer could earn vehicles as an incentive.

TTK Prestige, India’s leading kitchen appliances company, recently celebrated the accomplishments of high-performing dealers by hosting the Annual Tie-Up Programme. TTK Prestige felicitated dealers whose yearly commitment matched their annual achievements of FY2020-21, by rewarding them with cars and motorbikes. In total, TTK Prestige gifted over1100+ cars and motorbikes worth INR 18 crores to dealers based on performance. The company has been during extremely well in all parameters inspire of COVID-19 pandemic.

In total, TTK Prestige gifted 10 Toyota Innova Crysta cars, 5 Mahindra XUV300,  18 Hyundai Santros, 12 Maruti Ciaz cars,  32 Maruti Wagon R cars, 5 BMW bikes, 32 Renault Triber cars, 56 Renault Kwid cars, 135 Royal Enfield bikes, 188 TVS Apache bikes, 471 TVS Jupiter bikes and 195 TVS XL bikes.

Commenting on the initiative, Chandru Kalro, Managing Director, TTK Prestige, said: ‘’We are immensely proud of our long-standing and fruitful partnership with our dealers, who we consider to be core members of the TTK Prestige family. This year we wanted to celebrate their achievements in a special way, and as a result, we decided to host the ‘Annual Tie-Up Program’, with a difference and on a much bigger scale. This is our way of saying thank you to our dealers, who continue to remain an integral part of the business. We look forward to solidifying our partnership as we continue to grow the brand across markets.’’

TTK Prestige Limited is part of TTK Group. Over the past six decades, TTK Prestige has emerged as India’s largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige launched ‘Prestige Clean Home’, a range of innovative home cleaning solutions.  The company also launched Judge Brand in India in August 2017.

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